Privacy Policy
Last Updated: March 27, 2026
Big Homescreen is developed and operated by BIVIO GAME LTD. For full company details, see the Contact Us section below.
Key Points Summary
Before reading our full Privacy Policy, here is a quick summary of the key points:
What information do we collect?
We collect device information (such as device model and operating system version), usage data (such as which features you use and how you interact with the app), crash diagnostics, and advertising identifiers. With your permission, we may also access your approximate location (for weather), camera (for magnifier and QR scanner), notification access (for badge counts), and usage statistics (for app sorting). We do not collect your name, email address, contacts, messages, photos, or payment information.
How do we use your information?
We use your information to provide and improve the app's features, display relevant advertisements, analyze usage patterns, diagnose crashes, and measure the effectiveness of our marketing campaigns.
Who do we share your information with?
We share information with service providers that help us operate the app, including advertising networks, analytics services, crash reporting services, attribution services, and weather data providers. We do not sell your personal information.
What are your rights?
Depending on where you live, you may have rights to access, correct, delete, or port your data. You can also opt out of personalized advertising through your device settings. See the "Your Rights" section for details.
How can you contact us?
Email us at privacy@bigeasyapp.com for privacy-related inquiries, or support@bigeasyapp.com for general support.
1. Introduction
This Privacy Policy describes how BIVIO GAME LTD ("we," "us," or "our") collects, uses, and shares information when you use the Big Homescreen application (the "App"). The App is a home screen launcher for Android designed for ease of use, featuring large text, simplified navigation, weather information, news, and essential tools.
This Privacy Policy applies to all users of the App, regardless of location. By downloading, installing, or using the App, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the App.
2. Information We Collect
2.1 Information Collected Automatically
When you use the App, we automatically collect certain information, including:
- Device Information: Device model, manufacturer, operating system version, screen resolution, display density, and language/locale settings.
- App Usage Data: Information about how you interact with the App, such as features used, screens viewed, actions taken (e.g., opening apps, using tools, reading news), session duration, and frequency of use.
- Crash and Diagnostic Data: Information about app crashes, errors, and performance metrics to help us identify and fix issues.
- Advertising Identifiers: Your device's advertising identifier (e.g., Google Advertising ID), which may be used to deliver relevant advertisements and measure ad effectiveness. You can reset or opt out of advertising identifiers through your device settings.
- IP Address: Your IP address may be collected by our service providers in connection with analytics, advertising, and weather services. We use IP-based geolocation to provide localized weather and news content. We do not store your IP address on our own servers.
- App Configuration Data: Information about your app settings and preferences, such as temperature unit preference, display settings, and notification preferences.
2.2 Information That Requires Your Permission
Certain features of the App require access to device capabilities. We only access these with your explicit permission, and you can revoke permissions at any time through your device settings:
- Approximate Location (coarse location): Used solely to provide weather information for your area. We do not collect or store precise GPS coordinates.
- Camera: Used for the magnifier (magnifying glass) and QR code scanner features. Images are processed on your device in real time and are not captured, stored, or transmitted.
- Notification Access: Used to display notification badge counts on app icons. We only read the count of notifications per app; we do not read the content of your notifications.
- Usage Statistics: Used to sort apps by frequency of use in the app drawer. This data is processed locally on your device.
2.3 Information We Do NOT Collect
We want to be clear about what we do not collect:
- Names, email addresses, or account information
- Contacts, phone numbers, or call logs
- Text messages or chat content
- Photos, videos, or media files
- Payment or financial information
- Precise GPS location (we only use approximate/coarse location)
- Biometric data (fingerprints, face data)
- Health or fitness data
- Content of your notifications (only badge counts)
3. How We Use Your Information
We use the information we collect for the following purposes:
- Providing Core Features: Delivering weather information, news content, app organization, magnifier, QR scanner, flashlight, and other app features.
- Displaying Advertisements: Showing ads within the App to support our free service. We may use device information and advertising identifiers to serve relevant advertisements.
- Usage Analytics: Understanding how users interact with the App to improve features, user experience, and performance.
- Crash Diagnostics: Identifying and fixing bugs, crashes, and performance issues to maintain app stability.
- Install Attribution: Measuring the effectiveness of our marketing campaigns by understanding how users discover and install the App.
- Compliance and Security: Complying with legal obligations, protecting against fraud or abuse, and enforcing our Terms of Service.
4. Legal Bases for Processing (GDPR)
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we process your personal data based on the following legal grounds:
| Legal Basis | Types of Processing |
|---|---|
| Consent | Personalized advertising; accessing device capabilities (location, camera, notifications, usage statistics); analytics cookies and identifiers |
| Legitimate Interest | App functionality and performance improvement; crash diagnostics; fraud prevention; aggregated analytics |
| Contract Performance | Providing the App's core features as described in our Terms of Service |
| Legal Obligation | Responding to lawful requests from authorities; complying with applicable data protection laws |
You may withdraw your consent at any time by adjusting your device settings or contacting us. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
5. When and With Whom We Share Your Information
We do not sell your personal information. We may share information with the following categories of service providers who assist us in operating and improving the App:
- Advertising Networks: We work with advertising partners to display ads within the App. These partners may collect device information and advertising identifiers to serve and measure advertisements.
- Analytics Services: We use analytics services to understand app usage patterns, feature adoption, and user behavior in aggregate. These services receive device information, usage events, and advertising identifiers.
- Crash Reporting Services: We use crash reporting services to collect and analyze crash logs, error reports, and device information to maintain app stability.
- Attribution Services: We use attribution services to measure the effectiveness of our marketing campaigns by tracking how users discover and install the App. These services may collect advertising identifiers and basic device information.
- Weather Data Providers: We share approximate location data (latitude and longitude derived from coarse location or IP address) with weather data providers to deliver local weather information.
We may also share information in the following circumstances:
- Legal Requirements: When required by law, subpoena, court order, or other legal process.
- Safety and Rights: To protect the safety, rights, or property of our users, ourselves, or the public.
- Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, in which case your information may be transferred to the successor entity.
Our service providers are contractually obligated to use your information only for the purposes of providing their services to us and in accordance with applicable data protection laws.
6. Data Retention
We retain information for as long as necessary to fulfill the purposes described in this Privacy Policy. Specific retention periods vary by data type:
| Data Type | Retention Period |
|---|---|
| Crash and diagnostic data | Up to 90 days |
| Analytics and usage data | Up to 24 months |
| Advertising identifiers | Until you reset your advertising ID or opt out |
| Weather location data | Cached locally for up to 24 hours; not stored on our servers |
| News reading history | Stored locally on your device; up to 1,000 entries |
| App preferences and settings | Stored locally on your device until you uninstall the App or clear app data |
| Attribution data | Up to 24 months |
When data is no longer needed, we delete it or anonymize it so that it can no longer be associated with you.
7. Data Security
We take reasonable measures to protect your information from unauthorized access, use, alteration, and destruction, including:
- Encryption in Transit: Data transmitted between the App and our service providers is encrypted using industry-standard protocols (TLS/SSL).
- Secure Storage: Data stored locally on your device uses Android's secure storage mechanisms.
- Access Controls: Access to user data within our service providers is restricted to authorized personnel on a need-to-know basis.
- Minimization: We collect only the information necessary for the purposes described in this Privacy Policy.
However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security. If you become aware of any unauthorized access to your data, please contact us immediately.
8. Your Rights
8.1 All Users
Regardless of where you live, you can:
- Opt out of personalized advertising by resetting your advertising identifier or enabling "Opt out of Ads Personalization" in your device settings (Settings > Google > Ads).
- Revoke permissions (location, camera, notifications, usage statistics) at any time through your device settings.
- Uninstall the App at any time, which will delete all locally stored data.
- Contact us at privacy@bigeasyapp.com to request information about what data we have collected or to request deletion.
8.2 EEA and UK Residents (GDPR)
If you are located in the European Economic Area or the United Kingdom, you have the following additional rights under the General Data Protection Regulation (GDPR) and UK GDPR:
- Right of Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You have the right to request correction of inaccurate personal data.
- Right to Erasure: You have the right to request deletion of your personal data, subject to certain exceptions.
- Right to Restriction: You have the right to request that we restrict the processing of your personal data under certain circumstances.
- Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
- Right to Object: You have the right to object to processing based on legitimate interests, including profiling.
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time.
- Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, please contact us at privacy@bigeasyapp.com. We will respond to your request within 30 days.
8.3 US Residents
If you are a resident of California, Colorado, Connecticut, Virginia, Utah, or other US states with comprehensive privacy laws, you may have additional rights, including:
| Right | Description |
|---|---|
| Right to Know | You can request what personal information we collect, use, and disclose about you. |
| Right to Delete | You can request that we delete personal information we have collected from you, subject to certain exceptions. |
| Right to Opt Out of Sale | We do not sell your personal information. No action is needed. |
| Right to Non-Discrimination | We will not discriminate against you for exercising your privacy rights. |
| Right to Correct | You can request correction of inaccurate personal information. |
Categories of Personal Information Collected (as defined by the California Consumer Privacy Act):
| Category | Examples | Collected? |
|---|---|---|
| Identifiers | Advertising ID, IP address | Yes |
| Internet or Electronic Network Activity | App usage data, feature interactions, browsing history within the App | Yes |
| Geolocation Data | Approximate location (city-level) | Yes (with permission) |
| Inferences | Feature preferences, usage patterns | Yes |
| Personal Information (Cal. Civ. Code § 1798.80) | Name, email, phone number, financial info | No |
| Protected Classification Characteristics | Age, race, gender | No |
| Biometric Information | Fingerprints, face data | No |
| Sensory Data | Audio, visual, thermal, olfactory | No (camera is real-time only, not recorded) |
To exercise your rights, email us at privacy@bigeasyapp.com or write to us at the address below. We will verify your identity before processing your request and respond within the timeframes required by applicable law.
9. Do-Not-Track Signals
Some web browsers transmit "Do-Not-Track" (DNT) signals to websites and online services. There is currently no universally accepted standard for how companies should respond to DNT signals. As a result, the App does not currently respond to DNT signals. California law requires us to inform you of our DNT practices, which are described in this section.
10. Children's Privacy
The App is not directed to children under the age of 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete such information as soon as possible.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@bigeasyapp.com so we can take appropriate action.
11. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including the United Kingdom, where our company is registered. These countries may have data protection laws that differ from the laws of your country.
Where we transfer personal data from the EEA or UK to countries that have not been deemed to provide an adequate level of data protection, we rely on appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission or the UK Information Commissioner's Office, to ensure your data is protected.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page.
- Provide notice within the App or through other appropriate means.
We encourage you to review this Privacy Policy periodically. Your continued use of the App after any changes constitutes your acceptance of the updated Privacy Policy.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
BIVIO GAME LTD
Company registered in England and Wales (Company No. 16860649)
7 Copperfield Road
Coventry, CV2 4AQ
United Kingdom
- Privacy inquiries: privacy@bigeasyapp.com
- General support: support@bigeasyapp.com
We will endeavor to respond to all inquiries within 30 days.
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